Pickle Celebrates Four Years at the Woolworth
The peer-to-peer fashion marketplace transformed the 26th floor into a runway, gallery, and gathering place for New York’s fashion community.
The Story
Pickle celebrated its fourth anniversary at The Woolworth with a fashion show and cocktail reception that brought together designers, creators, entrepreneurs, influencers, and members of New York’s fashion community.
The celebration transformed the 26th floor into an immersive fashion experience. Pickle’s “Runway-to-Rental” concept made every runway look available to rent through the platform in real time, while a live DJ, cocktail reception, gallery-style fashion installation, and interactive brand moments carried the evening beyond the show itself.
The event captured The Woolworth’s evolving role as a platform for contemporary fashion, entrepreneurship, and community. Inside one of New York’s most recognizable landmarks, a new generation of creators gathered to celebrate a more accessible and connected way to experience style.
“Pickle has built an incredible community around the idea that fashion is more accessible, dynamic, and personal when people share it with one another. The Woolworth provided the perfect setting to celebrate that vision.”— Julia O'Mara, Co-Founder & COO, Pickle
