Pickle Celebrates Four Years of Fashion, Community, and Creativity at The Woolworth

June 2026

Models walk the runway during Pickle's fourth-anniversary fashion show

Pickle, the peer-to-peer fashion rental marketplace transforming how consumers discover and experience fashion, celebrated its fourth anniversary with a fashion show and cocktail reception at The Woolworth, bringing together designers, creators, entrepreneurs, influencers, and members of New York’s fashion community for an evening centered on style, creativity, and connection.

Pickle has built an incredible community around the idea that fashion is more accessible, dynamic, and personal when people share it with one another.

Julia O’Mara, Co-Founder And COO, Pickle

Hosted on The Woolworth’s 26th floor, the celebration transformed the landmark’s historic interiors into an immersive fashion experience featuring Pickle’s signature “Runway-to-Rental” concept, where every look featured on the runway was available to rent through the platform in real time. The evening also included a cocktail reception, live DJ, gallery-style installation featuring one-of-a-kind fashion pieces, and interactive brand experiences highlighting the evolving relationship between fashion, community, and self-expression.

The event reflects The Woolworth’s continued evolution as a destination where fashion, design, innovation, and culture intersect. Known as the “Cathedral of Commerce,” the landmark has entered a new chapter by welcoming a new generation of creative companies, brands, and cultural experiences that bring energy and relevance to one of New York City’s most iconic architectural destinations.

Since opening in 1913, The Woolworth has always been a place where ambitious people come together to shape what’s next.

Aisling Gregory, Strategic Marketing Advisor, The Woolworth

As The Woolworth continues to expand its cultural programming, events such as Pickle’s anniversary celebration highlight the building’s role as more than a historic property – it is a living platform for the designers, creators, innovators, and entrepreneurs shaping the future of New York.

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Aisling Gregory

aisling@reverdiegroup.com